News

 



 

Las Vegas Rolling Billboards announces new General Manager

Las Vegas, NV – September 14, 2009 – Las Vegas Rolling Billboards announces hire of Tracey McRae as General Manager of Sales and Marketing. Ms. McRae will be responsible for the marketing metrics and strategic planning including new client acquisition development and implementation.

Las Vegas Rolling Billboards Chief Executive Officer Harry Jacobs commented on McRae's appointment, "Tracey brings with her 12 years of experience in the media and marketing , she has a very well documented history of working with her clients to implement and execute effective marketing campaigns while exceeding client goals and expectations."

Ms. McRae holds a B.S. in Mass Communication from Emerson College.

McRae added, "I believe mobile billboards can be a powerful medium as well as an important part of the media mix. Unlike other forms of media, Rolling Billboards can't be ignored, there is no changing the channel/dial, you can't throw it away, or turn it off," said McRae.

Las Vegas Rolling Billboards is quickly becoming the premier provider of Rolling Billboards in Las Vegas. Current and past customers include, Phantom of the Opera, Blue Man Group, Stomp Out Loud, The Second City, Verizon Wireless, The World Poker Tour, and The Academy of Country Music.

Jacobs added, "Tracey's years of experience in marketing , combined with her rich history of creating successful campaigns and being results oriented for her clients makes her the ideal candidate for this position, we are delighted to have someone of Tracey's caliber join our organization."

Las Vegas Rolling Billboards works closely with clients to develop routes and schedules to pinpoint specific target demographics in key geographic areas. Their enhanced GPS capabilities allow them to track the movements of their vehicles and report real time data to their clients.

McRae also commented, "I am excited to join Las Vegas Rolling Billboards (LVRBB) and look forward to helping our new and existing clients get the most of their advertising and marketing dollars".

About Las Vegas Rolling Billboards

Las Vegas Rolling Billboards is located at 5220 South Pecos Road Las Vegas, NV 89120. The company's fleet of vehicles are available 24 hour per day, 7 days per week and are available for immediate use. Each vehicle is fitted with a proprietary zip-in-zip-out system designed to display a 10' by 22' Rolling Billboard with a customized external lighting system to ensure advertising can be seen 24 hours per day. The entire fleet is equipped with real time GPS tracking. For more information, please call (702) 566-7655 or visit the company website at www.lvrollingbillboards.com.

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For media information, please contact:

Spencer Scott

Vice-President of Operations and Communications

Las Vegas Rolling Billboards

Phone: (702) 566-7655

Fax: (702) 458-8479

spencer@lvrollingbillboards.com

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Press Releases

For Immediate Release

Las Vegas Rolling Billboards and the WPT Boot Camp® announce alliance

LAS VEGAS, NV — May 15, 2007

Las Vegas Rolling Billboards and the WPT Boot Camp® have teamed up to promote the WPT Boot Camp Main Event Prep-Camp on July 2nd and 3rd and the WPT Boot Camp Game Theory and Poker Clinic on July 4th in Las Vegas at the MGM Grand Casino.

The WPT Boot Camps are geared to any poker player from beginner level to advanced .The camps feature an advanced and integrated curriculum with live lectures and interactive game playing. Students play in private multi-table tournaments during all events to win satellite and main event seats into a World Poker Tour and other Main Events.

Las Vegas Rolling Billboards President and Chief Executive Officer, Harry Jacobs comments: "The WPT Boot Camp is widely regarded as the premier program for those wishing not only to acquire the skills necessary to succeed in this wildly popular game, but those at the advance level that wish to hone their craft" Jacobs goes on to comment:
"We are grateful to Steve Berman and his team for putting their faith in Las Vegas Rolling Billboards to market the camps "

"When you consider the various methods of promotion, you're always looking for something unique that will put your product or service in front of the consumer. Las Vegas Rolling Billboards made total sense when we looked at all our options in terms of how we could let all the poker players in Las Vegas know that we would be coming to town and holding events there to put our message and brand onto the Las Vegas Rolling Billboards fleet and on the Las Vegas Strip. We believe that with the power of Out-Of-Home advertising and feel strongly that many potential customers will see our message and the WPT Boot Camp brand will be reinforced. This is what we found very intriguing about this new method of delivery, and Las Vegas Rolling Billboards is the premier provider.

Jacobs adds: "The WPT Boot Camp has received a tremendous amount of publicity of late, including feature pieces on The CBS Evening News with Katie Couric, ESPN 2, not to mention the great write up on Forbes.com. Our fleet will be out beginning in early June to help raise awareness, reinforce the tremendous brand that is the WPT Boot Camp and drive traffic for these events. We are thrilled that the WPT Boot Camp has chosen Las Vegas Rolling Billboards to represent them here in Las Vegas and we look forward to a long relationship with Steve and his team." Jacobs adds: "The support that Out-Of-Home advertising with Las Vegas Rolling Billboards is phenomenal and overwhelming. We are delighted to add the WPT Boot Camp to our growing roster, which includes, CBS Radio, The Academy of Country Music, Stomp-Out-Loud, Second City, Harley-Davidson of Las Vegas, Pregame, The City of Henderson, The Galleria Mall and many others. Out-of-home advertising works and we look forward to sharing the success of our existing clients with those that have not experienced the power of this fast growing medium."

About Las Vegas Rolling Billboards

Las Vegas Rolling Billboards is Las Vegas' premiere provider of Rolling Billboards. The company is located at 5220 South Pecos Road Las Vegas, NV 89120. The company's fleet of vehicles are available 24 hour per day, 7 days per week and are available for immediate use. Each vehicle is fitted with their proprietary zip-in-zip-out system designed to display a 10' by 22' Rolling Billboard with a customized external lighting system to ensure advertising can be seen 24 hours per day. The entire fleet is the only fleet in Las Vegas that is equipped with a proprietary real time GPS tracking system. For more information, please call (702) 566-7655 or visit the company website at www.lvrollingbillboards.com.

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Las Vegas Rolling Billboards and the Academy of Country Music Team up to Promote the 4th Annual Academy of Country Music Celebrity Motorcycle Ride on May 13 in Las Vegas

LAS VEGAS, NV — April 25, 2007

Las Vegas Rolling Billboards and the Academy of Country Music have teamed up to promote the 4th Annual Academy of Country Music Celebrity Motorcycle Ride beginning this weekend (April 25th-April 29) in Laughlin, Nevada at the 25th Annual Laughlin River Run.

The Academy of Country Music Motorcycle Ride will kick-off from one of the largest Harley-Davidson dealerships in America, Las Vegas Harley-Davidson. The riders will cruise through Nevada's vast desert oasis and up along snowy mountain tops until they reach their final destination, the world famous Fremont Street. The sun will begin to set upon a concert extravaganza that will feature past and present Academy of Country Music Award nominees and some of country's best new artists.

Las Vegas Rolling Billboards President and Chief Executive Officer, Harry Jacobs comments: "We are delighted to be able to partner with the Academy on this truly worthy event, supporting the arts and healing through music is something that we are truly honored to be involved with."


"The Academy of Country Music Celebrity Motorcycle Ride is one of the most popular events surrounding the Academy of Country Music Awards", said Bob Romeo of the Academy of Country Music. "What started off with just a few artists has turned into a star-studded event that makes this country music's ride of the year ™ ."

Jacobs adds: "we are delighted to add the Academy to our growing list of satisfied customers— CBS Radio, Stomp Out Loud, Second City, Pre-Game, Las Vegas Harley Davidson and Sheriff Doug Gillespie to name just a few" He goes on to comment: " It gives me great pleasure to know that the Academy has put their faith in us. We are quickly becoming the premier provider of Rolling Billboards in Las Vegas, the City of Las Vegas and the hotel/casino community are embracing us as well. Additionally, as a long time Harley Davidson rider and enthusiast I'm am looking forward to the ride on May 13th"

Brandi Brammer with the Academy comments: "This is a great partnership for the Academy. The Laughlin River Run is an event that attracts riders from Arizona, California and Nevada and the entire southwest. We have a tremendous opportunity to put ourselves in front of the thousands of country music fans that attend this annual event. Kicking our Rolling Billboard campaign off in Laughlin with Las Vegas Rolling Billboards will allow us to build publicity for this event with the thousands of riders that may not be already know about it. "

The ACADEMY OF COUNTRY MUSIC, an artist and industry-driven organization, exists to produce a world-class network television awards show, and its associated events, to provide the financial resources to ensure the on-going philanthropic work of its Charitable Fund. Academy of Country Music Charitable Fund promotes and supports music education and humanitarian programs that transform the human spirit. Through its charitable donations, the ACMCF works towards two main goals: encouraging Learning Through Music and Healing Through Music. The Academy, which is comprised of more than 4,500 professional members and more than 40,000 associate members, was established in 1964 and is headquartered in Encino, Calif.

The 42nd ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS ceremony honoring country music's top talent as well as the industry's hottest emerging talent, will be broadcast LIVE from the MGM Grand Garden Arena in Las Vegas on Tuesday, May 15, 2007 at 8:00 PM live ET/delayed PT on the CBS Television Network.

About Las Vegas Rolling Billboards

Las Vegas Rolling Billboards is located at 5220 South Pecos Road Las Vegas, NV 89120. The company's fleet of vehicles are available 24 hour per day, 7 days per week and are available for immediate use. Each vehicle is fitted with their proprietary zip-in-zip-out system designed to display a 10' by 22' Rolling Billboard with a customized external lighting system to ensure advertising can be seen 24 hours per day. The entire fleet is equipped with real time GPS tracking. For more information, please call (702) 566-7655 or visit the company website at www.lvrollingbillboards.com.

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For Immediate Release

Las Vegas Rolling Billboards Completes
Fall Run for 100.5 JACK FM

LAS VEGAS, NV — November 28, 2006

Las Vegas Rolling Billboards has completed the fall run for 100.5 JACK-FM, which is owned by CBS Radio Las Vegas.

The campaign received excellent reviews, according to CBS Radio Las Vegas Vice President/General Manager, Tom Humm. "On behalf of CBS and Jack-FM, I would like thank you for your exceptional service and the great showing the station received on your mobile billboards. We have received numerous comments on the campaign from all across the city."

The campaign coincided with the Fall Arbitron ratings period, which is a key time frame for radio stations to connect with their listeners.

"We are excited to show effective results for our advertisers right from the start," said Harry Jacobs, Chief Executive Officer of Las Vegas Rolling Billboards.

Las Vegas Rolling Billboards works closely with clients to develop routes and schedules to pinpoint specific target demographics in key geographic areas. Every program is customized to meet each client's needs and generate an effective return.

"The Fall Arbitron is a critical piece of the puzzle for radio and I'm thrilled that Tom Humm and our friends at CBS Radio chose Las Vegas Rolling Billboards to compliment the marketing mix for Jack-FM in Las Vegas", said Jacobs.

Humm adds, "I look forward to working with you on future campaigns to maximize our brands and awareness in the market."

Las Vegas Rolling Billboards has just recently completed campaigns for Metropolitan Police Sheriff Elect Doug Gillespie, Action Gaming and Nathan Burton Comedy Magic.

About Las Vegas Rolling Billboards

Las Vegas Rolling Billboards is located at 5220 South Pecos Road Las Vegas, NV 89120. The company's fleet of vehicles are available 24 hour per day, 7 days per week and are available for immediate use. Each vehicle is fitted with their proprietary zip-in-zip-out system designed to display a 10' by 22' Rolling Billboard with a customized external lighting system to ensure advertising can be seen 24 hours per day. For more information, please call (702) 566-7655 or visit the company website at www.lvrollingbillboards.com.

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For media information, please contact:

Allyson Carboni

Vice President/Sales

Las Vegas Rolling Billboards

Phone: (702) 566-7655

Email: allyson@lvrollingbillboards.com

For Immediate Release

Las Vegas Rolling Billboards Provides Businesses with a New Option for
Out-of-Home Advertising

New Mobile Billboard Company Sets Out To DRIVE Results for Businesses in Las Vegas

LAS VEGAS, NV — September 18, 2006

Las Vegas Rolling Billboards announced today that it has officially opened its doors to provide local and national businesses with a new option for Out-of-Home advertising in Las Vegas.

Commenting on today's announcement, company founder and Chief Executive Officer Harry Jacobs said "Mobile Out-of-Home Advertising is one of the fastest growing advertising vehicles in the world today. We are excited to put our years of marketing experience to work to help companies grow their businesses." "At Las Vegas Rolling Billboards we believe that advertising is an investment, not an expense. What sets us apart is our commitment to client satisfaction. Every program is customized to meet our client's specific needs and generate an effective return."

Las Vegas Rolling Billboards will work closely with clients to develop routes and schedules to pinpoint specific target demographics in key geographic areas. Their enhanced GPS capabilities allow them to track the movements of their vehicles and report real time data to their clients.

The American Trucking Association conducted a study that found nearly 30 percent of mobile outdoor "viewers" indicate they would base a buying decision on the mobile ads they see. According to Jacobs, "Las Vegas Rolling Billboards cuts through the clutter and reaches consumers in a bold and unavoidable way. Thus, eliminating waste and providing a more cost-effective option for advertisers that really works."

The Outdoor Advertising Association of America anticipates double-digit growth in outdoor advertising in 2006, which shows room for growth in the outdoor media segment in Las Vegas.

Jacobs adds, "Our goal is to quickly become the primary provider for out-of-home advertising in the Las Vegas market."

About Las Vegas Rolling Billboards

Las Vegas Rolling Billboards is located at 5220 South Pecos Road Las Vegas, NV 89120. The company's fleet of vehicles are available 24 hour per day, 7 days per week and are available for immediate use. Each vehicle is fitted with their proprietary zip-in-zip-out system designed to display a 10' by 22' Rolling Billboard with a customized external lighting system to ensure advertising can be seen 24 hours per day. For more information, please call (702) 566-7655 or visit the company website at www.lvrollingbillboards.com.

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For media information, please contact:

Allyson Carboni

Vice President/Sales

Las Vegas Rolling Billboards

Phone: (702) 566-7655

Email: allyson@lvrollingbillboards.com