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A recent study by Arbitron, the New York City-based marketing research firm, found that nearly 30% of consumers were motivated to make a visit to a retail store within a week after seeing a roadside advertisement while they were in their cars.

Arbitron's research also found that consumers often are going over their to-do lists while driving to or from work.

"They're in the car but they're in shopping mode," says Pierre Bouvard, President of New Ventures for Arbitron.

"They're literally making their mental lists. It's the window of opportunity right before they shop."

Arbitron Research Study

97% Recall Rates on Mobile Advertising

96% of Respondents say mobile advertising is more effective than traditional outdoor advertising

Outdoor Advertising Magazine TACA's Market Research

Benefits of Mobile Billboards

Las Vegas Rolling Billboards believes advertising
is an investment, not an expense. Our goal is to
DRIVE RESULTS for your business in a cost effective
and highly targeted way.

When you include Las Vegas Rolling Billboards in your
advertising plan you receive:

Unmatched Customer Service.

The power of one of the fastest growing advertising
vehicles in the world today.

A dynamic advertising vehicle that finds your customers
and tells your story.

Advertising that can be tightly targeted to your
customer, eliminating waste and improving return
on your investment.

Quantifiable results that validate your advertising
decision.

Enhanced GPS capability that allows you to track our
vehicles every move.

"Out of Home" advertising that is on the move and
can be redirected instantaneously allowing you to take
full advantage of changes in foot and traffic patterns.

Make Las Vegas Rolling Billboards a Part of Your Media Mix.

Making good advertising choices has never been more difficult than it is today. Developing an effective media plan requires an in depth understanding of your target consumer and their lifestyle.

The recently released Arbitron Outdoor Study titled Outdoor Media Consumers and their Crucial Role in the Media Mix reported:

"Outdoor media plays a vital role in the media mix by reaching consumers missed by other media and enhancing the exposure of other media."

The study also determined that 74% of super commuters don't watch TV news.

27% of heavy commuters do not read a newspaper.

Radio advertising is also positively impacted by including Rolling Billboards in the media mix. For consumers who have heard your commercials, Rolling Billboards provide visual reinforcement for your message, while at the same time reaching potential customers listening to others stations, CD's or iPods while they travel.

 

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